Jeremy Darroch, CEO of British media and telecommunications conglomerate Sky Group is stepping down from the role to be replaced by and Dana Strong.

Darroch, one of the longest-serving leaders of a major British company, having been CEO of Sky since 2007, and Group CFO since 2004, will move from his current role to become Executive Chairman of the company.

Strong, who is currently president of consumer services at Sky Group owner Comcast Cable, has been an executive in the telecoms and media industry for over 25 years.

She was previously President and COO of Virgin Media in the UK, Chief Transformation Officer of Liberty Global as well as Chief Executive Officer of UPC Ireland.

Strong said of the move: “There are few businesses that have the track record of Sky, and I am delighted to have the opportunity to lead the company. I’ve always admired Sky’s innovation, brand, and exceptional focus on the customer. I look forward to working with this incredible team to continue to grow the business and shape the next chapter for Sky.”

Darroch added: “I would like to thank all of my colleagues at Sky and also Brian and the team at Comcast who I have thoroughly enjoyed working with. I have no doubt that Dana will take Sky into a new and exciting future. Her proven record for leading telecommunications and media businesses coupled with her experience in the US, UK, and Europe will be great assets to Sky and I look forward to working with her as she takes the reins.”