Recruitment & HRAppointments

Shift management platform Deputy has appointed Silvija Martincevic as CEO.

In the UK and EMEA, Deputy says it has experienced 90% growth in users since January 2020 despite the unforeseen impact of the COVID pandemic on hospitality and retail – two of its three key customer industries, along with care. 

It intends to scale further after reaching a milestone of serving 330,000 workplaces and 1.3 million shift workers globally.

Customers include Gymshark, Deliveroo, Jaguar Land Rover, Honest Burgers, IHG Hotels & Resorts and HC-One, Britain’s largest care home operator.

Martincevic, former London-based CMO and COO at Groupon, succeeds Deputy co-founder Ashik Ahmed. Raised by a family of shift workers and an immigrant herself, Martincevic says she understands first-hand the challenges facing the shift work community. 

“Deputy has earned a strong reputation internationally and in the UK for product innovation in simplifying shift work. With its global footprint, 14 years of deep knowledge and accumulated workforce data, and a mission-driven approach, Deputy is best positioned to build a bright future for the world’s 2.7 billion shift workers – two thirds of the world’s working population,” said Martincevic.

“Trusted brands choose Deputy to communicate with, schedule, and create a more flexible and transparent workplace for their employees. I am proud to be Deputy’s new CEO, and I’m excited to work with our passionate team to improve the lives of millions of hourly workers and bring thriving workplaces to every community.”

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Joining Deputy with previous experience as a CEO, COO and founder in eCommerce and FinTech startups, Martincevic brings over two decades of experience building, growing and scaling global teams. 

From her time at Groupon, she gained international experience leading a team of over a thousand with revenue of $1 billion across 14 countries, and at Affirm she grew the merchant network from approximately 5,000 to more than 200,000 retailers representing nearly 60% of US eCommerce, and grew revenue to over $1bn. 

Ashik Ahmed co-founded Deputy in 2008 and led the company through extensive international growth. He will transition out of the day-to-day operations and join Deputy’s board of directors where he will play an advisory role.

David Kelly, general manager for UK and EMEA at Deputy, said: “This appointment will really accelerate our growth, and cement our position as technology trusted by thousands of small and large businesses employing shift workers, whilst maintaining the strong values and mission we have as a business. 

“When you marry Silvija’s ambition, ability and leadership with our people-centred, design-led product and engineering foundations, we’re in a really good position to help managers and their staff to create thriving workplaces where they can do their best work.”

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