James House has been appointed to lead loyalty tech firm Reward following its $230 million takeover by Rezolve Ai in February.
Described as a leader in customer engagement and commerce media, Reward was founded in 2001 by Gavin Dein and operates across Europe, the Middle East and Asia.
Its cloud-based API platform integrates content, advertising and commerce to deliver experiences for customers. It is behind many bank loyalty programmes seen today from brands such as Visa, NatWest Group and Barclays.
Reward also works with the world’s largest retailers such as McDonald’s, eBay, Deliveroo and Amazon.
Last year it won backing from Dragons’ Den star Touker Suleyman, who struck a partnership that brought his clothing brand Hawes & Curtis into the company’s global retail network.
Reward – formerly known as Reward Insight – was recently bought by Nasdaq-listed Rezolve Ai PLC, a global provider of AI-driven conversational commerce and payments infrastructure.
Now Mastercard and BNP Paribas veteran House, previously chief commercial officer of the firm, has been appointed to lead it.
House is a highly experienced international technology and data executive with more than 25 years of experience building, scaling and exiting high-growth businesses across North America, Europe, Africa and Asia.
As CEO of Reward, House will focus on scaling the company’s international footprint, expanding its Finance Media Network, enhancing its intelligence capabilities and accelerating growth in major markets including the United States, Europe and the GCC.
Daniel M Wagner, founder, CEO and chairman of Rezolve Ai, said: “James is a high-calibre international operator with exactly the experience we look for in leaders within the Rezolve Ai platform.
“He has built and scaled technology and data businesses globally, understands how to turn intelligence into commercial growth, and knows this business well.
“Reward sits at the intersection of banking, commerce and media, an increasingly valuable position as AI reshapes how consumers discover, engage and transact. James’s appointment strengthens our ability to scale that opportunity internationally and accelerate execution across one of the most important parts of the Rezolve ecosystem.”
House added: “Reward has built a powerful platform with strong market positions, exceptional partner relationships and a clear opportunity to scale internationally. As part of Rezolve Ai, we now have the backing, ambition and broader AI commerce vision to accelerate that growth significantly.
“The convergence of banking, media, loyalty and commerce is creating a major new category and we believe Reward is well positioned to lead in it. Our focus now will be on scaling into new markets, expanding the value we deliver to partners and helping shape a more intelligent and connected future for commerce.”
Jamie Samaha will stand down on 31st May 2026, having been in the role since 2023.