A neuroscience platform is aiming to unlock employee creativity.
NeuroCreate has raised £150,000 of SEIS funding from investors including Jenson Funding Partners for the further development of its AI-driven platform FlowCreate, which also aims to enhance cognitive health and help employees to attain peak performance.
The SaaS platform navigates employees through the creative stages of their roles, acting as a facilitator for accelerating the creative process through digitised creative techniques and tools, and equally as a provocateur that challenges assumptions to help users identify blindspots.
The AI collaborator is a visual tool that sparks human creativity by inspiring, expanding and analysing ideas for creative industries professionals within strategy and content creation. By providing a flexible digital innovation framework, the Innovator guides professionals through different stages of creative cognition.
The company has already received traction with creative, innovation and design companies that validate the beta version of the product and the pricing strategy. NeuroCreate has published positive results of AI-human collaboration in over 100 trials to improve creative productivity and mental flexibility and has subsequently received Innovate UK funding for the platform.
NeuroCreate was founded by CEO Dr Shama Rahman, an expert in multi-disciplinary creativity. Dr Rahman has a career as a musician, performance artist and actor alongside completing an interdisciplinary PhD in neuroscience and creative innovation frameworks.
Her research and proprietary deep-learning algorithms for accurately detecting ‘Flow’ brain patterns underpin NeuroCreate’s technology.
“Creativity is a critical skill for organisations to foster in order to outperform in terms of growth, revenue and market share, and importantly employee wellbeing and productivity,” said Dr Rahman.
“There is therefore a huge amount of value to be derived by enhancing creative mental states through our innovative approach of ‘Neurodesign’ – designing ethical digital products for enhancing the human mind to thrive.
“It is our belief that a key component of the Future of Work will be the use of AI to augment the creative process and help employees achieve the ‘Flow’ state.
“Not only will this improve productivity and outputs for organisations but it will also have a profound impact on employee wellbeing and engagement.”