Sheffield-based recruitment technology company Tribepad has appointed Neil Armstrong as its new CEO.
Armstrong steps into the role after eight years helping lead the company’s commercial growth and strategic evolution.
Founder Dean Sadler will support the leadership transition before stepping into a non-executive role.
Founded in 2008, Tribepad’s earliest clients include Sodexo, Compass Group and Home Bargains. Sadler – who as CTO had earlier helped lead internet service provider Plusnet through an IPO then trade sale to BT – would lead an MBO at Tribepad in 2016 following a difference of opinion over where to take the business.
His growth mindset seems to have been vindicated as today Tribepad supports more than 30m users across 16 languages and works with hundreds of employers including Tesco, Greggs, Surrey County Council and the NHS.
BGF invested £12m into the business in 2023.
Armstrong joined Tribepad after roles at Plusnet, Sky and BT. Since joining Tribepad, he has helped grow revenues from £1m to nearly £7m and significantly expanded the customer base.
“Tribepad is a business with its roots in Sheffield but a vision that stretches globally,” said Armstrong. “We’ve built something special; a tech platform that makes hiring fairer, faster and better, backed by a team that genuinely cares about the people we serve.”
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Armstrong has signalled plans for continued investment in product and AI innovation, along with a growth push into the public sector recruitment market, where Tribepad’s platform is already helping local authorities and care providers hire more effectively in critical sectors.
The business will remain headquartered in Sheffield, with its 60-strong team expected to grow over time to support anticipated revenue increases of 15-20% year on year.
“Artificial intelligence is revolutionising technology, particularly in recruitment. This is an issue of national importance.” Armstrong added. “This next chapter is about riding this wave of AI change to deliver smart, scalable growth.”