MoneyPlus Group has appointed digital agency e3creative to design and build an enterprise digital platform as the company enters the energy sector.
Manchester-headquartered MoneyPlus claims to be one of the UK’s largest and most trusted, lifestyle solution companies.
The company says its direction into the energy sector will allow it to support its customers in new ways.
“Digital is fundamental in launching this venture and we’re collaborating with e3creative to design and develop an enterprising platform that will generate a better understanding of household energy consumption enabling residents to secure the best deal possible, regardless of their past, to achieve a better quality of life,” said CEO Chris Davis.
Founder of e3creative Jake Welsh added: “The team at e3creative are delighted to collaborate with MoneyPlus. There is undoubtedly a powerful synergy between the two partners, sparking a highly-creative and productive process.
“By combining knowledge and experience from MoneyPlus Group with the agency’s digital expertise, we’re crafting a meticulous platform that simplifies a complex subject and empowers consumers.”
The last five years have seen households across the UK benefit from cheaper energy prices but the financially vulnerable have often found themselves excluded from these cost savings due to existing energy debt or poor credit scores.
According to MoneyPlus, over 1.2 million UK households have some kind of energy debt and are often stuck on the most expensive prepayment and standard variable tariffs.
Davis added: “MoneyPlus believes everyone deserves the chance of a securing a great deal and are excited by the opportunity to support both their existing customers and the rest of the market.
“The digital platform will form the primary interface with the customer, allowing them to manage their account online with ease, and so helping MoneyPlus Energy keep their customers’ bills low.
“It will also create transparency for energy consumers, particularly those in debt or at-risk, by explaining everything clearly and simply.”
Prior to this appointment, e3creative has collaborated with MoneyPlus for various projects over the past year involving digital marketing, campaign execution and web and mobile app design and development.