Digital user experience agency Sigma has been appointed by mental health charity Mind to improve its online support and boost engagement with supporters and key stakeholders.
Sigma will be providing advice and insight to ensure the charity’s new website, which is soon to be developed, better meets the needs of those using the site to seek help, get involved or find out more information.
Experts at Sigma have been brought in to analyse how Mind currently communicates with its online users and identify potential barriers to engagement. They will then design new user journeys and other ether enhancements to improve the online experience.
“As part of its new digital strategy, Mind is looking to provide an improved and integrated user experience for everyone that accesses its online platforms,” said Sigma’s managing director Hilary Stephenson.
“Our team has been brought in to lay the groundwork for a user-centred design and development project, and advise on Mind’s digital strategy to ensure the new website is as user friendly as possible.
“We are extremely pleased to have been selected to work on this project with Mind. It’s a great opportunity for us and recognition of the work we do, placing us at the forefront of user experience research and design.”
Eve Critchley, head of digital at Mind, said the charity was keen to work with Sigma because of its “user-focused approach and particular specialism around accessibility”.
She added: “Taking on their expertise we hope to make sure that people using our website get the best possible experience.
“This fits into a wider digital strategy that we have introduced which seeks to make our website more flexible for us to use, but more importantly, much easier and clearer for users to navigate.
“We are proud of the information and advice we offer through our website and look forward to working with Sigma to ensure we are able to reach even more people.”
Sigma has delivered a number of similar digital projects for organisations including Sport England and Citizens Advice.