OnePulse – a consumer insights platform that turns market research into engaging, real-time conversations between businesses and consumers – has secured £2 million of new funding to fuel further global expansion.
The company, which has head offices in London, England and Austin, Texas, will be expanding its clients’ access to consumers into multiple new markets thanks to investment led by Blackfinch and followed by Nexus Investments.
The expansion will enable OnePulse’s rapidly growing international client base – including Coca-Cola, TikTok, Marks & Spencer, Channel 4, Zenith, SC Johnson, Boohoo – to interact in real time with consumers in all key markets.
OnePulse’s intuitive, self-service client platform enables clients to perform bite-sized surveys of up to three questions – known as ‘Pulses’ – at a time, and to receive instant responses from targeted audiences.
For consumers, OnePulse provides a gamified app to give their opinions on news, products, and interests for which they are rewarded with micro-payments. Clients can send targeted follow-up Pulses which allow them to be both agile and thorough in their interactions with consumers. Its innovative subscription models, from pay-as-you-go to unlimited use, makes insight available to personnel in all departments and to businesses of all sizes.
Currently clients can Pulse consumers in the UK, US, France, Germany, Spain, Italy, China, India, Australia, Canada, and Kenya, soon to be followed by Russia, Mexico, Brazil, the Netherlands, Belgium, Poland, and Ireland. Additional markets in Africa, Asia and South America will follow.
Mike Billingsley, Group CEO, OnePulse, said: “OnePulse is continuing to redefine the concept of market research with our fun, rewarding mobile app that can be used as part of people’s daily lives.
“There are few things as powerful as insight in the room at all times and with OnePulse, businesses no longer have to rely on gut feelings or out-of-date assumptions to make daily decisions with confidence. And with our global expansion, they can literally have their finger on the global pulse any time, any place, anywhere.”
Dr Reuben Wilcock, Head of Ventures, Blackfinch, said: “We are delighted to invest in OnePulse, a truly disruptive business, already expanding across several different markets. Mike and his team are now well placed to reach their goals for growth, allowing more brands than ever before to connect to consumers for near-instant market feedback.”