The Insights Family – the global leader in kids, teens, parents, and family market intelligence – is again collaborating with Manchester Metropolitan University & Innovate UK for a Knowledge Transfer Partnership. 

Elham Kermani, who has joined The Insights Family as business innovation lead within the marketing team, comes as part the company’s second KTP to drive the business’ innovation community and data science tools.

This follows the success of the first Knowledge Transfer Partnership with Muhammad Umar Farrukh in the company’s data science team as an associate machine learning engineer.

As part of the expanded partnership with Manchester Metropolitan University, academics Professor Keeley Crockett and Dr Saeed Najafi Tavani will join the company’s learning, education & development advisory board, with Professor Paul Smith joining the industry advisory board.

The Insights Family – No.1 on our recent MarTech 50 ranking – recently released its new website, which has its new strategy and branding at its heart.

“Our business is rapidly evolving, and we are constantly focussed on building excellent relationships with our global clients and developing innovative and personalised experiences for them – supplying them with the critical insights they need to make important strategic marketing decisions within their businesses,” said founder Nick Richardson. 

“Working with Paul, Saeed and Elham from MMU will help us combine academic insight with industry best practice to rapidly enhance our ability to deliver excellence to our clients, through high quality relationships and relationship management, and market leading innovation in market research.”

Professor Smith added: “We are excited to be working with The Insights Family on this Knowledge Transfer Partnership which is focussed on excellence in customer relationship and key account management, and market-oriented innovation. 

“We hope to combine their innovative approach with cutting edge theory and techniques from academic thinking into the business, including academic perspectives on market research.”

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