Posted on December 11, 2019 by staff

Marketing data firm Qubit announces senior appointments


Marketing personalization technology firm Qubit has announced new hires to its senior management team.

The London headquarterd firm, which helps its clients optimise websites in real-time using qualitative and quantitative visitor data, has appointed three new vice presidents.

Tracey Ryan O’Connor joins the firm as the company’s new VP of North America, Julia Fearn-Muller joins as VP of customer success, and Robin Trickett has been promoted to VP of Strategy.

Fearn brings more than eight years at Digital River, where she was responsible for customer success across global and enterprise accounts. Based in London, she will lead the firm’s customer team worldwide.

Responsible for Qubit’s business operations in North America, O’Connor brings strong expertise in the eCommerce and marketing technology industries, with experience managing strategic accounts.

O’Connor was previously responsible for a portfolio of strategic accounts at ATG (now Oracle Commerce), Reflektion, SmarterHQ, and most recently, Salesforce.

After five years with Qubit, its third appointment, Robin Trickett, has been promoted from global operations director to VP of Strategy.

Trickett will work with Qubit’s leadership team on GTM, multi-year planning and strategic initiatives. Prior to joining the firm, Trickett was a senior consultant with global consultancy Roland Berger.

“Tracey, Julia and Robin are all highly accomplished professionals and we are truly excited to have them on our management team,” said Marco Vergani, COO, Qubit.

“We believe they will not only help Qubit to achieve ambitious growth, but they will make our customers extremely successful. Each is very customer-centric, which is critical for us as our clients include some of the world’s most iconic brands.”

The firms customers include NET-A-PORTER, Emirates, Estée Lauder Companies, and Ladbrokes Coral.

The company has offices across Europe and the US, with investors including Goldman Sachs, Sapphire Ventures, Accel Partners, Salesforce Ventures and Balderton Capital.