Posted on August 1, 2018 by staff

Manchester’s The Insights People goes global with US launch


Market intelligence company The Insights People has outlined plans to expand into the US by launching an American version of its “Kids Insights” platform.

The expansion plans follows an “incredible first year” for the Manchester-based business, which now counts the BBC, Finsbury Foods, Hasbro and TOPPS Europe as customers.

The decision to launch the platform, founded by entrepreneur Nick Richardson, in the US comes after “soaring demand” for access to real-time insights on trends.

“The growth of the business has been incredible over the last year,” Richardson said.

“Our Kids Insights and Parents Insights platforms have grown significantly since we started, and more clients, be it agencies or brands, are continuing to use our technology and innovation to capture the market intelligence of the future, today.

“Many of the brands we work with are global brands, so demand for the real-time insights we provide isn’t just limited to the UK market.

“Our move into the US is a logical first step in terms of globalising the platform, as we have had significant interest from that market.”

Kids Insights surveys 20,000 kids each year, offering brands insights into emerging trends to support advertising, content, licensing, product and marketing investments.

Through its platform, the company has been able to identify a series of trends, including the rise of the Fortnite phenomenon as early as last December, and the lack of consumer excitement and interest around the recently released Solo: A Star Wars Story movie.

Earlier this year Kids Insights was named the Best B2B Project at the Big Chip Awards, the longest running and biggest digital industry awards in the UK outside London.