Manchester United is celebrating the end of a second successful season of working with SCAYLE as it continues to enhance the digital experience for its global fanbase through improvements to its online store.
As part of the club’s wider commitment to delivering a best-in-class digital experience for its supporters, Manchester United launched its online store on the SCAYLE platform in 2024.
Improvements include the expansion of its product range, while every touchpoint across the site – from homepage to checkout – has been refined to deliver a seamless experience. Ongoing enhancements to customer service, alongside the introduction of new operational processes to improve delivery timeliness, also form part of these changes.
More than 21,000 fans worldwide were asked to rate the new online store, with feedback demonstrating a significant uplift in satisfaction compared to previous benchmarks. Most notably, 76% of respondents said they are very satisfied with their overall shopping experience.
The online store plays a central role in how fans engage with Manchester United beyond matchday and this continued investment highlights the club’s commitment to strengthening the supporter experience online.
Marc Armstrong, Chief Business Officer at Manchester United, said: “Listening to our fans shapes how we build and evolve our fan experiences. Following our first two seasons working with SCAYLE, the feedback shows that fans value a shopping journey that feels simple, personal, and built around their passion for the club. Working with SCAYLE as a partner has allowed us to continue improving the Manchester United Store season by season, always guided by what our fans expect.”
Tobias Ring, Managing Director Commercials at SCAYLE, said: “Manchester United places fan experience at the centre of its digital strategy. Sustained improvements in fan satisfaction show what’s possible when technology and a clear customer focus come together. Our role is to support that ambition with a platform that removes friction and enables innovation at speed without adding complexity.”