Manchester United have signed a deal to transform the in-stadium experience for fans at Old Trafford.
Extreme Networks, a cloud-driven networking company listed on the Nasdaq in New York, has inked a multi-year partnership to serve as the club’s official Wi-Fi network solutions and analytics provider.
The firm says the installation of Extreme Wi-Fi 6 access points at Old Trafford will begin later this year to transform the fan experience with fast, reliable Wi-Fi connectivity and increase the club’s capability to deliver high-performance, low-latency and secure digital services such as mobile ticketing.
Additionally, Extreme will help Manchester United access real-time network analytics to drive more personalised and informed decisions around both the fan experience and overall venue operations, such as identifying stadium bottlenecks, overcrowded concessions and other consumer traffic patterns.
“Our collaboration with Extreme Networks is an important step in our drive to enhance and modernise the in-stadium fan experience at Old Trafford, opening up exciting opportunities for the club to deliver next-generation digital services to fans on matchdays and to visitors throughout the year,” said United COO Collette Roche.
“Old Trafford is known as The Theatre of Dreams because of its 112-year history of triumphs and dramas. With experience working with other iconic venues around the world, Extreme will help us keep our stadium up to date while preserving the character that makes it unique.
“Providing fast, reliable Wi-Fi to fans, underpinned by cutting-edge analytics to optimize performance, is a crucial part of that process.”
Extreme’s roster of customers includes the Los Angeles Coliseum, MLB, NFL, NHL and Olympiastadion Berlin.