London-based customer data and experience platform Exponea has been acquired by a Silicon Valley firm. 

Bloomreach, which has developed a digital commerce experience platform, says it is poised to be the next eCommerce SaaS unicorn following the deal and $150 million investment from Sixth Street Growth. 

Bloomreach says its eCommerce search and content services, combined with Exponea’s customer data platform and marketing automation, will create the first ever truly integrated product and customer data platform 

“Incredible eCommerce experiences happen when we reach a customer with exactly the right product at the right time on the right channel, and that requires a deep understanding of products and people which hasn’t been possible until now,” explained Raj De Datta, CEO, Bloomreach 

“The coming together of Bloomreach and Exponea positions Bloomreach to be the market-leading commerce experience platform in a multi-billion dollar market that is expanding quickly.  

As a solution, Bloomreach is now uniquely at the intersection of marketing, commerce, and AI.” 

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Bloomreach’s real-time, AI-based recommendations and actions allow clients to drive purchases and loyalty while Exponea’s leadership in consumer data, privacy and security will ensure customers can securely access and manage this powerful combination of data.  

“There are many powerful synergies we are excited to bring to our current and future customers,” added Peter Irikovsky, CEO, Exponea 

“Both Bloomreach and Exponea are leaders in their respective fields of commerce and are focused on different aspects of the customer journey. Together, we’ll be the only solution provider capable of bringing holistic data, expertise, and intentionality to the way brands interact with their customers.  

I can’t wait to see how our clients from both sides reap the benefits in how they operate and the results they generate, particularly in the US market.”