London-based music ticket platform Dice has raised £51m ($65m) to fuel its global expansion plans

Dice is the largest independent ticketing platform in the world and was launched in 2014 to reshape the ticketing industry for fans, artists and venues.

As well as breaking down barriers it claims to create a fairer and more inclusive industry in the process.

The $65m fundraise was led by MUSIC, the first ever diversified investment company focused exclusively on music and music related businesses.

Joining the investment round are Structural Capital and Ahdritz Holding LLC, the investment vehicle for Willard Andritz, founder and chairman of Kobalt Music.

There are follow on investments from Exor Ventures and Mirabaud Lifestyle Fund.

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MUSIC CEO Matt Pincus will join Dice’s board of directors following the investment.

Willard Ahdritz, founder of Ahdritz Holdings LLC and Kobalt Music, said: “I met Phil Hutcheon in 2015 having heard about DICE.

“Rolling out AWAL at that time, I needed so many more venues for all my acts to play.

“DICE delivers a transformative experience for all stakeholders – from fans to venues to artists and looked like the future for live music.

“DICE has come a long way on their vision, and today it’s even clearer that the live industry needs changing!”

In June 2023, Hutcheon joined President Biden on stage at the White House to discuss unfair ticketing practices and what can be done about it.

Dice’s CEO said: “When we began, everyone told us that upfront pricing wouldn’t work. But it has. Fans are buying more tickets than ever on DICE, and it’s because they trust that the price they see upfront is what they’ll pay at the end.”

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