Liverpool FC have extended their partnership with Wasabi Technologies.
The Reds said they are deepening the company’s role as the club’s official cloud storage partner.
The renewed deal will see Wasabi help power the next phase of LFC’s global content strategy through Wasabi AiR, the intelligent media storage service, enabling the club to move faster, scale smarter, and deliver more personalised fan experiences that bring supporters across the world closer to the club.
The partnership empowers LFC to create, store, find and publish content faster, helping to deliver rapid match and social output and serve its global fan base with richer, more dynamic storytelling.
Across all partnership channels, the collaboration generated nearly 800 million impressions, helping Wasabi build visibility during LFC’s Premier League-winning season of 2024-25, and strengthening their position within the cloud storage category.
The success in continuing this growth is supported by delivering always-on, high-quality content across platforms and time zones.
Kate Theobald, commercial director at Liverpool FC, said: “We’re delighted to renew our global partnership with Wasabi, whose technology helps LFC better connect with supporters around the world in new and meaningful ways.
“Wasabi has been a trailblazer in cloud storage and AI-driven tagging, recognising the potential of technology-driven impact in the global sports industry.
“Their support has helped us extend the LFC brand into new audiences and communities, while reinforcing our position as a forward-thinking club that embraces innovation to enhance the fan experience.
“This renewal is a testament to the strength of our collaboration, and we’re excited to build on that success together.”
Michael Welts, chief marketing officer at Wasabi Technologies, added: “Football is a game about pace on and off the pitch, and Liverpool FC is setting the standard for digital fan engagement globally.
“By utilising Wasabi hot cloud storage, LFC is rapidly unlocking the full value of its modern and historic content and connecting with fans anywhere in the world.
“Partnering with one of sport’s most iconic organisations has elevated our brand awareness across LFC’s key markets while opening new business opportunities through the club’s engagement with hundreds of technology partners across industry events, digital campaigns and community initiatives.”