Award-winning crowd gaming specialist Piing has strengthened its foothold in the US with a season-long partnership with Charlotte FC.

The agreement marks Piing’s first with an MLS league team and will see fans at the Bank of America Stadium in Charlotte, North Carolina, taking aim with the soccer favourite Piing Pen-Kick game during half-time at home fixtures throughout the season.

The Charlotte FC agreement, in association with Sports and Entertainment agency MKTG, Builds on Piing’s presence in the US, and follows successful mass gaming trials with the Tampa Bay Rowdies.

Earlier this week Piing was included in BusinessCloud’s inaugural ‘GM 125 Rising Stars of Business’ list, run in association with GM Business Growth Hub.

Piing CEO Gareth Langley said: “This agreement proves yet again that Piing is the perfect solution to downtime at big events, filling those quiet moments with fun and excitement that brings people together in shared moments.

“We look forward to giving fans at Charlotte FC even more to shout about and making their match day experience extra memorable!”

Supporters at the Charlotte FC v New York City game were the first to experience Piing as part of the 17-game deal, with Piing Pen-Kick played during the half-time break.

Natalee Jarrett, vice president of business operations for Charlotte FC, said:  “We’re always looking for ways to elevate the matchday experience for fans.

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“With a fun and engaging takeover moment on the videoboards during halftime, we have a captive audience of thousands ready to play Piing’s PK Challenge. We expect that it will only continue to grow in popularity as the season continues and will become a can’t-miss matchday activity for the whole family.”

Piing games can be played by anyone with a smartphone. Fans will scan the QR code on the big screens to join the game without downloading an app. The games are the ultimate crowd-pleaser and will scale to full stadium capacity, creating massive shared moments that unite the crowd.

Piing creates games for crowds where 100,000+ fans play a game on the big screen using their phone as a controller – all without downloading an app.

All Piing games can be rebranded for clients, partners and sponsors, creating opportunities for data collection and stadium-sized fan engagement associated with their brand.

Piing games have engaged crowds around the world including Formula 1, EuroLeague Basketball, Women’s World Cup, Major League Baseball.

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