Dotdigital Group plc has agreed a $60 million cash deal for the company behind a Shopify tool.
The London-listed MarTech, behind a customer experience and data platform for personalised marketing, will pay $30m up front for Alia Software Inc, an AI‑powered pop-up and email/SMS list-growth tool built exclusively for Shopify merchants.
The remaining $30m will be based upon performance.
Alia expands first- and zero-party data and customer reach by converting anonymous website visitors into known email and SMS contacts through intelligent, brand‑aligned pop‑ups and interactive experiences.
Founded in 2022, it serves 2,700+ customers including and has forward-looking annual recurring revenue in excess of $8m as at 31st December 2025 – up from $1m a year earlier – and is debt-free.
Customers include TOMS, Hexclad Cookware, Aviator Nation, ILIA Beauty and Comfrt. The founders of Alia will continue in leadership roles within the business from Alia’s New York headquarters.
Dotdigital says the deal creates additional opportunities for retention, cross‑sell and upsell across the group’s customer base and supports its transformation into a multi‑product business with a strengthened partner network – building on the acquisitions of Fresh Relevance and Social Snowball.
The group entered FY23 with £48.9m of forward‑looking ARR and, following the completion of the acquisition of Alia, ARR now exceeds £81m. It is consistently delivering adjusted profit before tax margins in excess of 20% per annum.
“The acquisition of Alia further advances our CXDP (customer experience and data platform) vision by strengthening our on‑site conversion and first and zero‑party data capture capabilities,” said Milan Patel, CEO of Dotdigital (pictured).
“These are increasingly important areas for marketers as customer acquisition costs rise and privacy standards evolve.
“Alia represents our continued pace of acquisition execution which has collectively transformed the group’s capability, scale and market position across all three of our strategic pillars, while consistently maintaining strong profitability.
“This positions us well to capitalise on the opportunities ahead as the markets we serve continue to navigate and evolve.”
Shaan Arora, co-founder and CEO of Alia, commented: “Dotdigital shares our belief that the earliest moments of the customer journey are critical to long‑term value creation. By combining Alia’s AI‑powered on‑site conversion technology with Dotdigital’s CXDP, we can help merchants capture richer customer data, improve conversion rates, and drive more meaningful customer relationships.”