A new social media platform positioning itself as a ‘digital business card’ has raised $2.6m (£1.97m).
The seed round was led by UK-based VC fund Fuel Ventures. The VCs founder and managing partner Mark Pearson will join the board board on behalf of the fund.
With social networks such as Instagram and Twitter setting a limit of one link per profile, the platform offers users the ability to create a page on which multiple links can be added.
The freemium product, which will target social media influencers, was officially launched in Summer after spending nine months in beta testing.
The new investment will allow Direct.me to scale its team in the UK, US and internationally, improve its “link in bio” platform to connect audiences to all of a users content and help influencers monetise their audience.
Tom Packer, founder and CEO of Direct.me, said “Influencers come in all shapes and sizes and aren’t just celebrities. We recognise this and are finding new ways to help anyone with a social presence gain more from their audience.
“This can mean developing ways to create greater interaction by delivering a more unified way to move the audience between the things that are important to them or creating new ways to draw income from fans.
“With the support of Fuel Ventures, we can continue to build on our successful test phase and continue to make it easier than ever for people to find and connect with each other, even those with audiences that have grown to a point where they’re otherwise uncontactable.”
Mark Pearson, founder and managing partner of Fuel Ventures, added “If you want to learn more about an influencer, there’s one place you know to look: that link in bio. Direct.me has huge potential to make that link hugely powerful for anyone with a social presence. We are excited to be part of Tom, Derrick and the team’s journey to build a global platform that defragments users online presence.”’Digit