Posted on October 28, 2019 by staff

LEGOLAND, Sea Life adopt Adyen payment platform


Fast-growing payment provider Adyen has partnered with Merlin Entertainments to consolidate its payments experience across more than 130 attractions in 25 countries.

Adopting the FinTech’s single payments platform, Merlin Entertainments’ – which includes LEGOLAND, Sea Life and Madame Tussauds attractions – will begin accepting payment through the online and in-store platform.

Adyen will process payments across all services, ranging from quick service restaurants, hotels and accommodation, retail, annual memberships, wearables and ticketing.

“Given the nature of our business, our brands span across hospitality, restaurants, hotels and theme parks,” said Mark Allsop, chief digital marketing and information officer at merlin entertainments.

“Adyen’s platform will consolidate our various payment solutions under a single platform across our entire global business. Merlin sees significant opportunity from the increasing importance of digital and technology, allowing for enhanced guest experiences,”

“With Adyen accepting transactions from all channels, whether that be ecommerce, mobile, Point of Sale (POS), kiosk or wearables, our guests get shorter wait times, faster entry to attractions and convenient payments with a simple tap or swipe. The new payment solutions form part of our wider strategy to improve loyalty, drive revenue and continue to deliver high guest satisfaction across our resorts”

“Merlin Entertainments saw 67 million visitors across its diverse portfolio of attractions last year. The likes of wearable technology and tokenisation are the next step in customer experience and seamless payments and Merlin Entertainments is at the forefront of this deployment across hundreds of different locations” said Roelant Prins, CCO of Adyen.

“Merlin can now take full control of its payments architecture across all channels, simplifying a complex challenge faced by many merchants today.”