The Royal Horticultural Society has appointed Silverbear to deliver a digital transformation project for the organisation to move away from paper-based membership engagement.
The project will begin this year at popular flower events such as Chelsea Flower Show and Hampton Court Palace Garden Festival.
The initiative aims to improve the member experience, increase security around data collection and eliminate the time associated with employees manually writing out membership forms at shows before inputting the details at RHS offices.
Lucy Inskip, Head of CRM at RHS, said: “We chose Silverbear as a result of the great product it has developed in Silverbear Membership and because of the strong Silverbear team.
“We recently hit our 500,000-member milestone, so streamlining the organisation’s member management processes for the benefit of RHS and the members who support it is becoming increasingly important.
“Silverbear Membership, developed using Microsoft Dynamics 365, will provide us with the platform to do this and help us move towards a fully digital environment.”
The Guildford-based firm, which was awarded the contract at the end of 2018, holds more Microsoft accreditations than any other customer-relationship management provider in the UK.
Carl Grieves, CEO at Silverbear, adds: “At 500,000 members, the RHS has clearly established a successful membership engagement strategy.
“However, at that scale, effective membership management on a sustained basis becomes difficult when using non-digital methods.
“The team at Silverbear is delighted to be working with such a much-loved and iconic organisation and we now look forward to supporting the RHS on its journey towards becoming a truly digital organisation.”