On-demand laundry and dry-cleaning platform Laundryheap has acquired French competitor Wast.

Details of the deal for the firm, which operates across Paris, are undisclosed. 

In 2022, the company saw growth of 130% following a string of global acquisitions. The latest deal sees it expand its operations to 11 international markets, including the UK, US, Singapore, the UAE, and now France. 

In the last 14 months, Laundryheap has also acquired UK competitor Laundrapp and taken over the consumer operations of fellow UK provider Oxwash.

Laundryheap was founded in London in 2014 by Deyan Dimitrov, Mayur Bommai and Ruxandra Lica. The team bootstrapped the business for the first three years, refining their model and plotting a path to sustainable growth, before raising strategic institutional finance in 2017. 

‘Bootstrapping saw us outlast & acquire our competitors’

It offers a range of services to B2C customers, including 24-hour door-to-door services for laundry and dry-cleaning, and also works with B2B partners across the hospitality, tourism and service industries. This has included brokering key laundry partnerships with Holiday Inn, Premier Inn, JustEat, UnderTheDoormat, Ibis, and Best Western.

Wast was founded by university friends Yannick Mbengue, David Gourdet and Ziad Abourjeili. All seven members of its team will remain in their roles, while the Wast brand will be replaced by the Laundryheap brand in the coming weeks. 

“We are thrilled to be launching in our eleventh international market following the acquisition of Wast,” said Deyan Dimitrov, CEO. 

“The Wast team has built a solid business and generated strong customer buy-in across Paris for on-demand laundry and dry-cleaning. Laundryheap is excited to take this to the next level, growing our French consumer footprint and partnering with businesses across the region.”

Laundryheap has raised £10m in funding to date, from both VCs and angel investors. The business employs a team of 130 people.

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