Digital workflow company Intoware has appointed Brad Flook as its new sales director.

The Nottingham startup creates mobile and wearable technology – such as its flagship instruction tool ‘WorkfloPlus’, which takes advantage of mixed reality – to connect frontline workers with the data needed to make informed decisions. 

The news follows Intoware’s most successful year since it was founded in 2015, with revenue of almost £1 million and a monthly recurring revenue increase of 40%.

Flook brings 25 years’ business operations and sales leadership experience, having joined from reprographics company The Hobs Group.

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He will increase Intoware’s existing customer relationships in the oil and gas, manufacturing, rail, utilities, construction and infrastructure sectors and its reseller partnerships by opening up new market opportunities as the company continues to accelerate growth both at home and abroad.

“We are delighted to have Brad Flook as our new sales director, as businesses are increasingly capitalising on the benefits digitisation provides,” said CEO Keith Tilley. 

“Brad’s valuable experience in a senior sales position, will stand him in good stead, as he takes on the role of leading our sales team by enhancing long-term customer relationships and unlocking new markets.”

Flook added: “I’m excited to be joining Intoware right now, as businesses are rapidly implementing the Internet of Things and cloud software capabilities so they can collect data in a transparent and interactive way, that provides ‘real-time’ visibility into industrial assets, equipment, processes and resources.”