Recruitment & HRInvestment

Juno has raised £3.1 million to transform what it describes as ‘outdated work perks’ schemes.

The London company empowers employees to choose benefits that work for them. 

The round was led by Hoxton Ventures and joined by angels including Juno early adopters Tony Jamous, CEO of OysterHR and Christian Owens, CEO of Paddle. 

Other angel investors include the CEOs of Learnerbly, Captify, Jungle Creations, SuperAwesome and Heights.

Juno says its research highlights a disconnect between the workplace benefits on offer and how employees perceive this support.

Founded by British-Iraqi entrepreneur Ally Fekaiki, Juno’s modern benefits marketplace is reimagining this ‘broken’ system by empowering workers to choose experiences and services they actually want, using credits allocated by their employer.

There are hundreds of experiences to choose from on the platform – from mental health support and childcare services to fitness classes and food delivery boxes. Popular providers include Barry’s Bootcamp, Headspace, Patch Plants and Mindful Chef, with over 5,000 activities and services being exchanged for credits on the platform every month. 

Launched in 2019, the platform is already being used by over 160 companies across 40 countries, including Bolt, Oyster, Born Social and Paddle. The company has seen consistent growth since January 2021, but its user base grew tenfold last year as demand for effective ways to support hybrid teams, retain staff and improve work-life balance accelerated during the pandemic.

This new injection of capital will enable Juno to fine tune the product and add additional services such as physical debit cards for purchasing benefits and a fully integrated marketplace.

It will also be used to drive continued growth across global markets including the US and Europe, enabling even more workers to choose benefits that go further and add genuine value to their lives – whatever that means for them.

‘Four-day week made us more productive’

“My story – and Juno’s raison d’etre – will sound all-too-familiar to many,” said Ally Fekaiki, founder and CEO. 

“When I started my career as a growth manager for startups, long hours and ‘hustle culture’ left me feeling burnt out. The loss of a family member finally broke me and the thing I needed the most at that time was genuine wellbeing support in place of the alcohol-fuelled socials and awkward team yoga I was offered by HR. 

“But I should have known not to expect too much from superficial ‘perks’ systems that fail to consider peoples’ actual needs.

“If the purpose of employee benefits is to keep staff happy and healthy, only the individual can know what they really want and need. So, in the same way that you wouldn’t trust your boss to organise your birthday party, why would you trust them to choose your workplace benefits? 

“Having quit my startup job, this sentiment grew from a seed in my mind into Juno and still drives the company to this day. 


“This new injection of funding will enable us to bring better benefits and support to more workers around the world. As hybrid workforces grapple with a teetering work-life balance and the rising cost of living, empowering employees to take charge of their benefits can make all the difference. 

“For some, that might mean knowing their childcare is covered. For others, it might mean having a mealbox ready and waiting for them at the end of the day. Benefits that genuinely benefit people are not one-size-fits-all – and everything we do is designed with this in mind.”