Games developer Gamevy has announced plans to open a studio in Newcastle which could create 30 jobs.
London-based Gamevy already has offices in Berlin, Germany, and Bilbao, Spain and makes betting games such as SpinLotto and Be the King.
Chief operating officer Dan Rough said its experience of the 1UP North gaming festival, part of the Great Exhibition of the North, convinced it to set up in the North East.
“We have an exceptional tech team – and it means we’re only ever looking for exceptional people to join us,” said Rough.
“We were really impressed by the people we met in Newcastle and we’re convinced that we’re going to build a vibrant, entrepreneurial games studio here.”
He said the firm hopes to employ up to 30 people over the next two years.
Cllr Kim McGuiness, cabinet member for culture, sport and public health at Newcastle City Council, said: “The fact that this already successful company has decided to set up a presence here is testament to the strength of the digital and tech sectors in this city.
“It is also a fitting legacy for the Great Exhibition of the North, the aim of which was to promote all that is great about the north and this city to the outside world.”