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Posted on May 9, 2019 by staff

It’s Gone Viral’s reports 60 per cent surge in work

It’s Gone Viral’s reports 60 per cent surge in work

Co-founder Andrew Trotman
Co-founder Andrew Trotman

It’s Gone Viral has seen a surge in the number of projects it is delivering for film studios after achieving a 60 per cent increase since the start of the year.

The Manchester headquartered social media marketing company now has a roster of studios including Lionsgate, Universal, Sony Pictures, Warner Bros, BBC Films and StudioCanal.

The firm, which was founded in 2016 by Matthew Thomas, Andrew Trotman and Ryan Williams, produces and distributes video content and viral campaign adverts for international brands across its social platforms.

“We only really started developing our film division in early 2018 so seeing this kind of growth in such a short space of time is fantastic,” said co-founder Trotman.

“Thanks to the number of people we are able to reach and the total views figures we achieve, studios quickly realised that we are a credible outlet for their film content.

“That awareness has seen us move into working with talent which is a really exciting step for the business.”

Recent film campaigns delivered by the agency include Nick Frost and Steve Merchant’s Fighting with My Family, as well as HellBoy, Warner Bros’ DC superhero movie Shazam! and Scott and Sid, which was named Best British Film at the National Film Awards.

Its next project will be with Daniel Radcliffe for The Playmobil Movie.

He added: “Our focus is now on building on these foundations and to grow our profile across the film sector. Ultimately we want to become the first port of call for all major cinematic releases.”

Last month It’s Gone Viral announced that it had seen its reach and viewing figures grow from 738 million to 2.2 billion views in the past year. It now has 2.7 million followers across its Facebook, YouTube, Twitter and LinkedIn accounts.