Myriota, the direct-to-satellite IoT communications pioneer, has made its latest investment in the company’s global expansion with its first senior hire in EMEA.

Robert Barnes takes up the role of VP EMEA, to lead the company’s ambitious growth goals in the region.

The EMEA expansion follows strong growth in the North and Latin American markets in 2023.

As a pivotal leadership role, the new VP EMEA will report to Myriota’s chief commercial officer Mike Kerrigan, and will be responsible for overseeing sales, marketing and customer success in the region.

Barnes has over 25 years’ experience working in the advanced wireless technology business for satellite communications and IoT, including at AccelerComm, ARM, and Oracle.

Following his appointment, Myriota aims to strengthen relationships with bluechip OEMs, solution providers and systems Integrators in the EMEA region, as well as enable existing customers to take advantage of its low-power, cost-effective, direct-to-satellite IoT connectivity.

Entrepreneur’s top 10 tips to win over Dragons

Barnes said: “It is an incredibly exciting time to be joining the business – satellite-based IoT solutions will play a key role in achieving a more sustainable future. I can’t wait to help customers in EMEA take advantage of Myriota’s unrivalled patented technology.

“Our technology addresses the communication challenges of power, performance and spectrum limitations. Simply put, it just works.”

Mike Kerrigan, Myriota CCO, added: “We have redefined space-based communications to deliver simple IoT solutions across the world.

“There is nobody better to spearhead our EMEA growth than Robert. He brings the perfect blend of product strategy, technological knowledge, and customer empathy to map Myriota’s capabilities to business needs.”

Australian-headquartered Myriota has carved out a reputation as a pioneer in the global satellite tech industry with the world-first transmission of IoT data direct to a nanosatellite.

Today, its technology comes as ready-to-deploy ground hardware which – in tests against the nearest direct-to-satellite alternative for the same use case – has been proven to deliver up to 10 years’ battery life with two AAs, versus just months by the other provider.

As a result, it produces significantly lower carbon emissions, and can provide a total cost of ownership that is up to 50 times lower than the nearest monitoring alternative.

Used by the likes of Denmark-headquartered Grundfos, the world’s largest pump manufacturer, the technology enables users to optimise operations over huge distances, reduce energy consumption, and maximise sustainability.

Healthcare education startup appoints first VP of product