A high-growth company whose digital platform is transforming the commercial insurance market is to launch in the US.

Broker Insights has raised more than £6 million in a Series A funding round led by Mercia.

Chroma Ventures, which first backed Broker Insights with seed funding in 2018, made a follow-on investment in this round, alongside a group of private UK and US investors.

The funding will enable further development of Broker Insights’ platform, accelerate its UK growth and its launch in the US in line with its plans to become a global leader in its field. 

The company, which currently employs 35 staff at its headquarters in Dundee, expects to double its headcount in 2022, with the majority of new jobs in Scotland.

Brokers Insights’ platform – the first of its type for the commercial insurance market – enables insurers to distribute their products more efficiently to regional brokers through automation and collaboration tools. 

It also provides real-time data to give them greater insight into companies’ insurance requirements.

Let the market teach you a lesson – or flog a dead horse

Broker Insights was founded in 2018 by former Aviva senior executives Fraser Edmond and Iain Crole. Its platform now connects leading insurers such as AXA, RSA, Zurich, QBE, Travelers, Markel, and Hiscox with over 160 brokers. 

In the past year the platform has doubled its gross written premiums (GWP), the insurance industry yardstick, to more than £1 billion. 


“This investment is an endorsement of our success in building our platform, technology and team,” said CEO Edmond. 

“Launched three years ago, we are now serving 12% of the UK commercial insurance market; we have established that our platform delivers results for our customers and is attracting significant and growing demand from brokers and insurers alike.

“We have the opportunity to become a mainstream digital marketplace for insurers and brokers. We are removing significant friction and cost in connecting brokers and insurers, and the potential market for this is here in the UK and next in the US. 

“We have traction, proven demand, and this funding allows us to accelerate our growth.”