London-based insights business Glyphic AI has raised £4.3m ($5.5m) to build an AI copilot that assists sales teams in analysing customer interactions and providing strategic insights into sales pipelines.

The pre-seed round was led by Point72 Ventures with participation from The Creator Fund, Dhyan Ventures, and angels including Mehdi Ghissassi (head of product at Google DeepMind) and Rushin Shah (director at Google Bard).

Founded by former Google DeepMind and Apple engineers Adam Liska and Devang Agrawal, Glyphic AI is building on the founders’ deep technical expertise in making large language models (LLMs) work with private and dynamic data.

Historically, sales teams have struggled to make data-based decisions because of their reliance on subjective and incomplete information in their customer relationship management (CRM) systems.

Glyphic AI automates manual processes and provides insights that were previously inaccessible, helping businesses optimise revenue strategies and increase conversion rates.

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Adam Liska, CEO and co-founder of Glyphic AI, said: “From preparing pre-meeting briefs to generating marketing collateral – truly impactful AI tools need to be intuitive to use and provide a clear value-add.

“Our approach to conversational AI is based on the latest advancements in generative AI, and we have received outstanding feedback from early users. With this funding, we will further reimagine how teams interact with sales software.”

Tara Stokes, principal at Point72 Ventures, said: “AI has the potential to transform nearly every industry. We believe the team at Glyphic AI brings deep technical expertise and a clear understanding of current gaps in the market.

“We’re excited to support their vision and be part of their journey towards building the next generation of conversation AI.”

Bill Bauer, director at SBR Consulting, said: “We think that the latest AI has the potential to embed positive behavioural change into sales organisations through intuitive guidance along the entire sales cycle – and we’re very excited by the work that Glyphic is doing in this area.”

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