Customer relationship management platform HubSpot has opened its first office in the UK and pledged to hire remote workers across England, Scotland, Wales and Northern Ireland.

The £24 billion company is creating 70 new customer-facing roles across marketing, sales and customer service starting from October 1st as part of its expansion here, which have been kickstarted with the new London base.

HubSpot has been steadily growing its presence in Europe since 2013, having opened offices in Berlin, Dublin, Ghent and Paris, and now counts more than 1,500 employees across the region. 

Following a period of impressive growth globally – the company recently surpassed 121,000 paying customers and $1 billion in annual recurring revenue – the UK has become the second largest market globally and the largest in Europe with more than 10,000 paying customers in 2021, over 40% year-on-year growth. 

HubSpot’s UK customers range from emerging start-ups and accelerating scale-ups to market leading organisations such as Revolut, Skyscanner and Newcastle University.

“This is a pivotal time for HubSpot. Our growth in Europe has exceeded our expectations, which is a testament to the team and their hard work in building world-class products and delivering exceptional service to our customers,” said Christian Kinnear, HubSpot Managing Director, EMEA.

“We’ve been helping businesses in the UK for more than ten years, but our needs and those of our customers are changing. While our presence in Dublin has supported our growth in the UK well, we are now ready and excited to take the step through local presence and more face-to-face customer engagement.

“Business leaders realise the importance of investing in technology to delight today’s demanding customers. The UK remains a hugely attractive market with a thriving business scene buoyant with tech-savvy companies. 

“Our CRM platform is designed to help these ambitious businesses realise their growth potential.  As such, we’re going all-in on the UK market and will look to pursue more CRM platform deals, support larger businesses and commit to deeper partner deals and integrations.”

Jamie Devlin, head of sales operations at Revolut, said: “Revolut chose HubSpot as a key platform to grow and scale our fast-growing business. We’ve been growing quickly and expect our growth to accelerate even more in 2022. 

“Our sales and marketing teams use HubSpot globally, but our operation teams are key in driving success. Recently we’ve adopted the HubSpot Operations Hub to allow further scaling process and automation to be built out to manage future growth. 

“The HubSpot team’s support in building scaling processes and adoption to match our growth has been invaluable.”

During the pandemic, HubSpot set out a clear policy around flexible working, committing to a hybrid model whereby employees can choose from three work preferences – remote, flex or office – to build work around their life. 

A year into the pandemic, a staff survey revealed that 83% believed remote work had been a success and the flexible working model is now a permanent feature. 

Kinnear explained: “Our new formalised hybrid working model means we’re able to offer opportunities for the right talent based on their potential, not on their postcode. 

“There is a hugely talented pool of individuals in the UK with skills uniquely matched to our needs to continue helping thousands of businesses grow better, many of whom are looking to return to work after a period of leave or who have used the pandemic as an opportunity to relocate. 

“We’re looking for highly talented professionals who want to work for an employer that is committed to helping them make work ‘work’ for them.”