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In the world of advertising, sound design plays a crucial role in shaping how people perceive brands. It goes beyond just the visuals; it’s about how the sound makes you feel. Let’s explore how sound design influences brand perception in commercials.

  • Creating a Memorable Experience

Sound design helps create a unique identity for a brand. Think about the Intel jingle or the McDonald’s “I’m lovin’ it” tune. These sounds stick in our minds, associating positive feelings with the brand. When done right, sound design can trigger emotional responses, making the brand more memorable.

  • Setting the Tone

The sound design sets the tone for the commercial. Whether it’s a playful melody for a children’s toy or a dramatic score for a luxury car, the sound helps convey the intended message and create the right mood. It can make the audience feel excited, nostalgic, or even relaxed, depending on what the brand wants to communicate.

  • Enhancing the Story

Sound design can enhance the storytelling in a commercial. It can add depth and emotion to the narrative, making it more engaging for the audience. For example, sound effects like footsteps or doorbell rings can make a scene more realistic and relatable.

  • Building Brand Trust

Sound design can also help build trust with the audience. When a brand consistently uses a particular sound or music in its commercials, it creates a sense of familiarity and reliability. This can make consumers more likely to trust the brand and choose its products or services over others.


Sound design is a powerful tool in the world of advertising. It can help create a memorable experience. It also helps in setting the tone, enhance storytelling, and build brand trust. By carefully crafting the sound of their commercials, brands can influence how people perceive them, ultimately leading to greater success in the market.