Partner content

As businesses try to conquer their industry, they are developing creative strategies that can help them attract more customers. An example of such a strategy is the use of incentives. Businesses use incentives to attract customers in a variety of ways. A study discovered that the ability to earn rewards changes customers’ spending behaviour. 

From discounts and coupons to loyalty programs and referral incentives, there are many ways that businesses can use incentives to entice customers to make a purchase.

Discounts and Coupons

One common way that businesses use incentives to attract customers is through the use of discounts and coupons. By offering a reduced price or a discount on a specific product or service, businesses can make their offerings more appealing to potential customers.

This is particularly effective for businesses looking to increase sales or clear out old inventory. Fashion houses like are perfect examples of companies that use discounts and flash sale coupons to attract customers.


Bonuses are a common way for businesses to attract customers. By offering bonuses, businesses can persuade customers to choose the products or services they offer over those of their competitors. Online casino sites are perfect examples of businesses that use this incentive to attract customers.

For example, platforms like in Italy offer a bonus for signing up for a new account or for making a certain number of deposits for games within a certain period. Rewards can be in the form of discounts, free plays, free products or services, or other incentives, and they can be a powerful tool for businesses to attract new customers and keep them coming back. 

Business newspaper

Loyalty programs

Another way that businesses use incentives to attract customers is through loyalty programs. These programs reward customers for their repeat business by offering special perks, such as exclusive discounts and access to limited-time promotions. By providing these rewards, businesses can encourage customers to continue shopping with them and build long-term loyalty.

 The retail and hospitality industry relies on loyalty programs, which they use to reward repeat customers. For example, retailers like use loyalty to differentiate themselves from competitors and keep customers loyal to the brand.

Referral incentives

Referral incentive is another popular way businesses use to attract customers. Companies can quickly and easily expand their customer base by offering a reward, such as a discount or a free product, to customers who refer their friends and family to the business. This is a particularly effective way to attract new customers because the referrals come from people that customers already know and trust.

Overall, using incentives is a crucial part of attracting and retaining business customers. By offering discounts, bonuses, loyalty rewards, and referral incentives, businesses can make their offerings more appealing and encourage customers to purchase. In the highly competitive business world, using incentives can be a powerful tool for not only attracting customers but also for retaining them.