Marketing is an area that’s always relied on a combination of new technology and classic techniques. The move from face-to-face sales to TV and radio advertising to online marketing shows how emerging technology has been harnessed in the past to help us reach more customers. In what ways could the latest tech help businesses flourish next year?
The Classic Approaches That Still Work
Before looking at the technology that can be used, we should start by considering how the classic marketing approaches are still valid. Identifying and reaching the target audience is still the most useful starting point. Looking at the best Christmas 2024 campaigns, we can see the likes of Waitrose, M&S and Greggs all looking for innovative touches without losing sight of the basic principles of appealing to the right people in a way that makes them feel comfortable.
Special offers also continue to be a powerful marketing technique. This can be clearly seen in December, with supermarkets like Aldi, Asda and Tesco all introducing festive offers to attract shoppers looking to stock up for the festive season. Prize draws are another timeless marketing campaign idea that remains popular, with the Omaze luxury house offers drawing a huge audience. This tactic is currently used in the Paddy Power Games £1 million prize giveaway too. Players need to opt in to have a chance to win one of the four prize draws in December and January. With prizes including cash bonuses and free spins on slots, it’s a campaign designed to encourage casino users to play with something extra.
AI and Other New Technology
Identifying the new technology that’s going to give them a boost against the competition is one of the key tasks for all marketing teams right now. It’s no surprise to see that artificial intelligence (AI) is one of the most discussed areas in this respect. This look by the Consultancy UK website at the future of AI in marketing explains how it could be used alongside human creativity and strategic decisions in several ways. They include data analysis, ad targeting and customer experience enhancement as crucial areas.
The blockchain is another intriguing piece of emerging tech that could be helpful when used wisely by marketing teams. In this case, the Ninja site explains how the blockchain increases transparency and efficiency. This means that it could be used in areas including tokenization as a way of offering digital assets as rewards. The decentralization aspect means that the role of intermediaries may be reduced over time, leading to stronger and more direct relationships between marketing teams and their end customers.
How to Put the Elements Together
For the moment, the best marketing teams are looking for ways to incorporate cutting-edge technology in ways that help them to become more effective. It’s an exciting time for businesses that want to make the most of new technology to expand their customer base, with fresh ideas emerging regularly. It’s then a question of creating a coherent marketing strategy that allows them to combine that innovation with the tried and tested strategies they prefer.