Posted on June 28, 2018 by staff

Home Instead to boost online customer experience


Award-winning care firm Home Instead has undergone a complete website redesign as it seeks to help older people remain in their homes for as long as possible.

It has appointed user experience agency Sigma to lay the groundwork for improved user experience across its national website and network of local websites – of which there are over 200.

Sigma will work alongside Home Instead’s in-house design team and a group of other agencies to improve the site.

“The ethos of Home Instead is all around providing the best home care experience and being the premium brand of choice and we need our website to reflect this,” said Inn Koo-Tang, project lead and digital marketing officer for Home Instead Senior Care.

“We are delighted to have Sigma on board to help us scope out our new website and help us engage our core target audiences.

“It is also important that our chosen agencies are able to appreciate our culture and values and develop a connection with our franchisees.”

Hilary Stephenson, managing director of Sigma, said: “Great websites are no longer just about presenting information on a page.

“Clarity, ease of use and ability to complete tasks really count towards an engaging user journey, and we’re passionate about helping organisations such as Home Instead to provide this for their customers.

“Our experience in the sector means that we’re well placed to deliver the brief – and we’re looking forward to doing so in collaboration with Home Instead’s digital team and other experts in the field.”