VividQ, a leading deep technology innovator in computational holography, has raised an additional £5.7 million in Series A funding.
Taking the Cambridge company’s total funding to over $30m, it will be used to productise its market-defining displays and expand further in the United States.
The round was led by Foresight Group LLP and included new investors such as GameTech Ventures and Florida-based Ruttenberg Gordon Investments (RGI), as well as existing investors.
“Spatial computing is rapidly growing as a consumer category, driven in part by the release of the Apple Vision Pro headset and advancements in generative AI from organisations such as Meta, which are pushing the extended reality industry beyond gaming to deliver immersive experiences across sports, entertainment and everyday activities such as driving,” said Darran Milne, founder and CEO of VividQ.
“While some of the biggest brands are navigating significant technical challenges to achieve mass consumer adoption, VividQ’s technology provides the solutions they need to deliver consumer-grade immersive experiences.
“Not only are we defining human-machine interaction beyond the headset, making science fiction a reality, but we are also setting the standard for the future of holographic display technology.”
Following the company’s success in serving original equipment manufacturers across gaming and automotive clients in Japan and the US, it intends to hire a US lead and open an office there in the coming year.
“VividQ has accelerated the commercialisation of their breakthrough computer-generated holography technology and is well placed to capitalize on the next generation of AR/VR hardware,” said Chris Wiles, investment director at Foresight Group.
“We are thrilled to lead VividQ’s Series A funding round and look forward to supporting them with their US expansion plans.”
VividQ has already secured multi-year partnerships with JVCKenwood and U.S.-based leaders in display and automotive technology, in addition to Fortune Global 500 brands developing consumer electronics displays and VR/AR headsets.