Popular workout tracking app Strava has acquired Runna, a London-headquartered tech company developing personalised running training plans and coaching.
The acquisition unites the world’s largest fitness community with a leading app in the competitive running training space.
The deal is part of California-based Strava’s ongoing initiatives to innovate for its 150+ million registered users and represents deep investment in Strava’s API developer community.
“Coming off Strava’s accelerated innovation and unprecedented growth last year, it was the right time to look for complementary businesses that could create even greater value for our users,” said Michael Martin, CEO of Strava.
“Running is booming worldwide – nearly 1 billion runs were recorded on Strava in 2024. Runna’s mission to give every runner a personalised plan to achieve their goal is a perfect fit.”
“I have been deeply impressed with Dom, Ben and the Runna team. Our plan is to keep the apps separate for the foreseeable future, to invest in growing the Runna team and further accelerate the development of the Runna app.”
According to Strava’s Year In Sport data, running is the fastest growing sport globally, and Gen Z in particular is turning to running to create community and connection.
This has created a sharp increase in race participation, with 43% of Strava users wanting to conquer a big race or event in 2025.
Dom Maskell, co-founder and CEO, Runna, added: “We are delighted to become part of Strava as we continue to focus on bringing the world the most customised and personalised training plans available.
“We have spent many hours together with Strava senior management and we couldn’t be more excited to be on the same team.”
The transaction is subject to customary closing conditions. Additional terms of the acquisition were not disclosed.