Posted on March 21, 2019 by staff

Global plans for Monaco after tech launch


French football club AS Monaco has launched a TikTok account to engage with young fans and target the lucrative Chinese market.

The short video platform is known as Douyin in China and has more than 500 million users around the world.

Late last year Monaco launched an account on Chinese social media platform Weibo which now has more than 100,000 followers while its account on VKontakte, the most popular social media site in Russia, has reached 35,000.

The Ligue 1 club already has nine million followers across Twitter, Facebook and Instagram.

“Our mission is to capture and present the creativity, knowhow and moments that matter in everyday life,” the club said in a statement.

“TikTok allows everyone to create content directly on their smartphones and we are committed to engaging with a community of young users who share their passion and creative expression through videos.”

TikTok has offices in Peking, Berlin, Jakarta, London, Los Angeles, Moscow, Mumbai, Sao Paulo, Seoul, Shanghai, Singapore and Tokyo.

Monaco, who won the title in 2016-17, are unbeaten in seven matches after a poor start to the season and have climbed to 16th in the table to boost their chances of avoiding relegation.