Dee Set, one of the companies on our RetailTech 50 ranking this year, has been acquired by Acosta Europe.
Based in Stoke-on-Trent, Dee Set was established in 2001 and works with some of the UK’s biggest brands and retailers including Morrisons, Asda, Arla and Innocent across merchandising, fulfilment and big data analysis.
In 2022 the company launched tech brand Reapp to digitally disrupt the grocery market.
Acosta Europe will now operate two separate agency brands: Reach, which includes ShopSmart, and Dee Set, which includes Tactical Solutions.
Acosta Europe is a business unit of Acosta Group, a collective of retail, marketing and food service agencies headquartered in Florida.
“We are exceptionally pleased to welcome Dee Set and its talented associates to Acosta Europe and our greater Acosta Group agency collective,” said Lisa Koth, Acosta Group chief strategy officer and EVP, Acosta Europe.
“The combined and expanded capabilities of these industry-leading agencies add measurable benefits to our valued UK customers and reinforce our role as the industry’s foremost global end-to-end sales and marketing agency.”
Dee Set and Reach will continue to operate as separate agency brands of Acosta Europe.
Greg Phillips will continue to lead Dee Set Group as managing director and Reach will be led by Andy Buck, managing director.
“We are excited about the new opportunities this acquisition brings to our customers and colleagues across our expanded organisation,” said Phillips.