Posted on March 28, 2018 by staff

Gibbs Hybrid targets US for $50m growth


Tech firm Gibbs Hybrid is expanding to North America where it expects to reach the $50m revenue mark within two years.

The Knutsford-based company is a single source supplier of technology, outsourcing and talent management.

It recently generated $102m in European revenues and enjoyed a 29 per cent year-on-year increase in turnover, exceeding the growth predictions for the industry.

Gibbs Hybrid’s expansion into North America comes at a time when US companies have a growing appetite to drive digital into the DNA of their business.

A recent survery found that 61 per cent of US businesses are pursuing digital transformation by upskilling existing talent; 46 percent are investing in digital resources, technologies and assets; and 39 percent are achieving digital transformation through external recruitment of digital talent.

“True digital transformation encompasses not just technology, but also the brains behind the technology and the business processes that enable it,” said Farida Gibbs, CEO and founder of Gibbs Hybrid.

“Blue chip companies are looking for a single-source supplier to avoid the challenges associated when working with multiple vendors. This allows them to harness the power of innovative technologies along with relevant industry expertise to guide them in the right direction.

“The timing of this expansion could not be better. In light of the UK’s Brexit vote, there will definitely be room for a more strategic and collaborative relationship with the US.

“Our conversations with existing and prospective clients suggests that businesses are looking for partners who can help them make the leap across the pond, setting up the people powered processes they need to take advantage of the opportunity.”

Gibbs has previously warned that retailers without a strong digital strategy will be left floundering.