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Gamelight, the AI-driven user acquisition platform for mobile games, has earned the top spot as the #1 rewarded source globally in the latest AppsFlyer Performance Index. Notably successful in Asia, Gamelight secured Top-2 rankings for Casual gaming in Japan and South Korea—two of the world’s largest mobile gaming markets. This achievement underscores Gamelight’s rapid growth and significant influence on mobile marketing in these regions. 

Leading the Casual Gaming Market in Japan and South Korea 

The AppsFlyer Performance Index, a trusted industry benchmark, annually ranks the top media sources worldwide. Gamelight’s rise to a Top-2 position in Casual gaming in Japan and South Korea highlights its adaptability to meet the needs of game publishers in these competitive markets. With advanced AI-powered algorithms, Gamelight enables publishers to reach highly engaged users, increasing retention rates and lifetime value (LTV). 

This success in Japan and South Korea marks a major milestone for Gamelight, reinforcing its reputation across Asia and fueling its growth as a premier mobile marketing platform. Through its strategic expansion into these markets, Gamelight demonstrates an ability to tailor rewarded user acquisition strategies to diverse gaming cultures, consistently delivering outstanding results for game publishers. 

Gamelight’s Impact on Rewarded UA 

Since its launch, Gamelight has transformed rewarded user acquisition (UA) from a supplementary channel into a core strategy for game publishers, driven by its innovative AI technology. Gamelight’s powerful AI algorithm thoroughly analyzes user behavior and preferences, enabling highly targeted and effective campaigns. This precision-driven approach connects users with games they’re likely to enjoy, significantly boosting retention rates and maximizing lifetime value (LTV). 

By focusing on key performance metrics like return on ad spend (ROAS), long-term retention, and LTV, Gamelight consistently delivers exceptional results, giving its partners a competitive edge in user acquisition and revenue growth. Additionally, Gamelight has expanded iOS’s presence within the rewarded marketing space, inspiring other companies to embrace similar strategies across global markets. 

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Final thoughts: Leading the Way in Japan and South Korea’s Mobile Marketing Landscape

With a Top-2 ranking in Japan and South Korea for Casual gaming and a global #1 status as a rewarded source, Gamelight has solidified its place as a leading mobile marketing platform. As rewarded UA continues to advance, Gamelight’s strong influence in Asia empowers publishers to achieve high-quality user acquisition at scale, positioning the platform for sustained success in the region’s dynamic mobile gaming landscape.