The team behind Forest, one of Europe’s largest bike-share platforms, has launched admoai, the world’s first ad network built for mobility apps.
admoai turns mobility platforms such as bike sharing, scooter sharing and ride-hailing into media channels.
The technology enables brands to engage high-value, hard-to-reach users with contextual, geo-targeted campaigns tailored to their journeys.
admoai, a spinout of Forest, is led by two of Forest’s co-founders: Ignacio Gutierrez, also a former Cabify executive, is the CEO, while Caroline Seton serves as VP of growth.
Ezekiel Taiwo, formerly Uber ads agency lead, now heads up the UK go-to-market and commercial strategy from London.
“admoai is the solution to the battle for attention,” said Gutierrez. “We help brands build real relationships with consumers by reaching them at moments of heightened focus and intent — and in real life.”
admoai unifies inventory across mobility apps into a single channel. Using location, first-party data, destination and real-time behavioural data, it serves relevant ads from the moment the app is opened through to completion of the journey.
Seton said: “admoai works because brands can tailor their ads to real-life situations and audiences. Be it arriving at the airport or coming within a certain distance of a store, it’s relevant content that drives high performance.”