Steven Bartlett’s Flight Fund has invested in personalised nutrition company ZOE.

Flight Fund has backed the company, based in the UK and US, with £2.1 million following its $38 million Series B extension round in December.

Created by scientists, ZOE’s personalised nutrition programme is radically reimagining a fundamental human need – eating well for your own body.

It begins with comprehensive at-home tests that analyse blood sugar, blood fat responses and the gut microbiome. Combining these results with artificial intelligence and data from thousands of participants in their ZOE PREDICT studies, ZOE generates personalised scores for any food an individual eats. 

ZOE members then learn to build sustainable daily habits with in-app tools, lessons and expert nutrition support to help them eat the best foods for their bodies and their health goals.

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“Once in a while I come across a company that truly has the potential to move the world forward in a profound way,” said Bartlett. “It takes a great team, with a bold vision and a well executed product roadmap to do so. 

“That is exactly what I found in ZOE. It’s a company that represents the future – health science, driven by big data, that enables us to extend not just our life-span, but more importantly our health span. I’m deeply proud to be an investor and now an ambassador of a company that I truly believe will change the world by leading the nutrition-science revolution.”

George Hadjigeorgiou, president & co-founder of ZOE, added: “We are unbelievably excited to be partnering with Steven. Since my co-founder, Professor Tim Spector was on [Bartlett’s podcast] The Diary of a CEO talking Steven through key ZOE principles, such as no calorie counting and the impact of gut health on wellbeing, we’ve had huge interest in ZOE and our personalised nutrition programme. 

“From working with Steven and having him use the ZOE programme first-hand, we know he aligns with our mission to double-down on health science to help more people get control of their health and improve the health of millions.”

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