The founders of the first finance app built by women, for women, want it to be used by over one million people in the next year.

North West sisters Laura Pomfret and Holly Holland are behind Financielle, which offers  women a step-by-step financial guidance to empower them to take control of their own financial journey.

Earlier this month the tech start-up finished runners-up in The Pitch UK, grabbing the attention of investors with whom they are in seed round discussions, with a plan to propel their business globally.

Laura is speaking at the latest Robert Walters business breakfast – Deal or No Deal?  – on Friday December 3rd, about her experiences.

Speaking to TechBlast, Laura  reveals how her own struggles with keeping on top of her finances inspired her to set up the business.

‘I was a financial nightmare – so I built a business to help other women’

“Every single month I would use my overdraft,” she recalls. “I was the queen of the monthly payment. Like many people, I was always only one month away from the proverbial house of cards collapsing down around me. One day I had enough I decided to do something about it.

“We’re real women and authentic. I think that’s why we’ve grown our community to nearly 40,000 men and women already.”

Laura Pomfret will be speaking at a special event this Friday (December 3) on Manchester called ‘Deal or No Deal’.

She’ll be joined by Jonathan Boyers, head of corporate finance in the UK for KPMG, and five other speakers for the next Robert Walters business breakfast, which will be looking at the process before, during and after doing the deal.

The other speakers  are Kevin Jones, founder and CEO of Shopblocks, entrepreneur and author Mark Mills, Piers Dryden, partner and head of technology at Brabners, Elizabeth Gooch MBE, founder and of TechGrowth Factory; and John Whelan, CEO of My Digital. To register head here.