Call tracking pioneer ResponseTap is celebrating a decade of growth which has seen it expand into the United States.
Brands and agencies across the world use ResponseTap’s software to link the online customer journey to a phone call, enabling companies to track and improve marketing ROI.
Based in Salford Quays, the firm now employs more than 80 people and works with some of the UK’s biggest brands including Virgin Money, Aviva and Bupa.
In 2012 it raised its first £1.6 million in funding before securing a further £4m in 2014 to accelerate its expansion in Europe and the US, leading to the opening of an office in Atlanta.
A further £3.5m boost came last year and the firm opened an office in the heart of New York, with co-founder and CEO Ross Fobian moving to NYC to lead the business’ growth in the lucrative US market.
Fellow co-founder and CTO Richard Hamnett remains focused on the company’s operations in Europe and has recruited 39 new staff members in the North West in the last 12 months alone.
“It’s been a hugely exciting time, from the first day we discussed the idea [in the pub] to building the ResponseTap you see today,” said Fobian.
“We have recruited some of the best talent in the industry over the years to develop our technology and ensure we remain at the forefront of the martech industry.”
At the start of this year ResponseTap executed one of its largest product launches to date with the roll out of its Smart Match technology service. With the new launch it became the first call tracking provider to be able to attribute exact sales value to inbound customer calls for businesses.
“Even as we enter our tenth year, I still can’t believe just how far our vision has come,” said Hamnett.
“We always had faith in our concept, so we’re extremely proud to be able to celebrate a decade of success.
“I dropped out of university to pursue this company which was a huge risk, but we’re constantly evolving and looking for revolutionary ways to solve our customers’ problems.”