Posted on November 22, 2017 by staff

Fast-growing iSmash announces tech tie-up with Maplin


Tech repair specialist iSmash has announced a new retail partnership with technology retailer Maplin.

The firm, started by Irishman Julian Shovlin when the then-student became frustrated by a difficult smartphone repair, is expanding rapidly across the UK.

iSmash concessions will be rolled out in three major Maplin locations during its pilot phase over the next six months: Monument and St Paul’s in London and in a new Maplin store in Stevenage in December.

The new partnership will increase iSmash’s existing store portfolio of 27 major high street locations.

“We’re incredibly excited about launching this pilot partnership with Maplin,” said MD Shovlin.

“We believe that iSmash can deliver value by helping Maplin reach a younger demographic, while we’ll be able to further expand our store footprint and add to our growing base of 350,000 happy customers.”

The news follows customer research carried out by Maplin which identified a strong appetite amongst its customers for a high-quality tech repair service.

Oliver Meakin, CEO at Maplin, said: “We are constantly looking to expand our services proposition, as we look to create a customer journey that supports those who shop with us all the way from pre-purchase and consideration to after sales support.

“Following the nationwide launch of our Free Smart Home Survey, a new and unique service in the UK, this exciting new partnership with iSmash will provide first rate tech repairs for our customers in store.

“We feel there’s a great cultural fit between iSmash and Maplin, two genuine specialists in their respective fields, and I’m confident this partnership will be a positive one.”

iSmash has increased its YoY turnover by 108 per cent from £7.5 million to £11.8m this year.

Projections for next year outline a further revenue increase of 52 per cent as the brand continues to extend its footprint.

The next two months will see iSmash opening a further seven standalone stores in hotspots across the UK, including Oxford Circus station and Covent Garden in London, as well as Brighton and Leeds.