London-based tech company EyeKandy has launched an Augmented Reality (AR) platform for brands and retailers.
‘Point & Place’ allows customers to digitally re-create products in their home using their phones. It also provides more retailers the ability to access and utilise AR technology by removing the need for them to undertake their own costly research.
The platform is available is 15 languages and already live across seven countries.
“Point & Place offers an ‘Instant On’ for retailers to offer AR shopping,” said EyeKandy CEO Andy Shackleton.
“With a portfolio of over a thousand, high quality, AR product models across fifteen product categories, EyeKandy have democratised AR Shopping in retail for the many, not just the few.”
One of the platform’s users is South African eCommerce business Savehyperonline.
Head of online David Hart said: “The process to get the AR product models added to our product pages was simple and required almost no development time.
“We went from zero to leading the market in terms of offering AR shopping to our customers within a week with the solution.”
Shackleton added: “Point & Place helps close the ‘Imagination Gap’ for consumers. When you’re shopping for televisions, printers, furniture and a host of other products, shoppers have to imagine how a TV is going to look on their wall, or a printer on their desk, or a coffee machine in the kitchen.
“Point and Place closes that imagination gap, reducing decision making timelines on purchases, as well as reducing product returns.”
EyeKandy indicates that the AR Platform is just the first release in an AR Product Roadmap over the next 12 months.