Leading business software and services firm Advanced has appointed Katie Obi as its new chief people officer.

Experienced Obi joins from talent management specialist and UK unicorn Beamery.

Before that she worked as the chief people and transformation officer at leading SAP consulting firm Rizing.

Commenting on the appointment, Advanced’s CEO, Simon Walsh, said: “People are our most important and valuable asset.

“The talent landscape has changed, and we recognise the need to be more innovative than ever in our approach to hiring, developing, and retaining great talent.

“Katie’s experience of leading transformational people and culture change will be a real driving force underpinning our transformation and the commitment we make to our customers to power the world of work by providing the best software, the best people and years of industry experience, every time.”

New CEO at tech giant Advanced

Obi’s brief is to help make Advanced a destination employer.

She said: “I am so excited to be joining Advanced at this pivotal time. Their mission to power the world of work, and their vision for the future really has the potential to ensure they become a market leader for their customers and a destination employer in the tech sector.

“My focus will be on building innovative, forward thinking people strategies that support Advanced’s ambitious growth plans and which foster an environment where everyone can unleash their full potential.”

Birmingham-headquartered Advanced is a leading provider of sector-focussed SaaS software.

Customers include the Café Nero, Manchester Metropolitan, Irwin Mitchell, Space NK, McCain, Virgin Money, Harvey Nichols and the NHS.

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