TickX, the AI-powered search engine and price comparison platform for events, has agreed a new partnership with Lancashire Cricket and Emirates Old Trafford.
The partnership will see the club’s international and domestic fixtures feature on the TickX search engine platform, providing Lancashire Cricket and Emirates Old Trafford with a new wider and larger marketing channel opportunity to bring even more fans to the £60m redeveloped Emirates Old Trafford.
Fans will benefit as TickX pulls results from more than 75 ticket-selling platforms, including Ticketmaster, Eventim and See Tickets, and displays them in one place.
As part of the agreement, TickX has also partnered with ticketing engagement platform SecuTix, which has recently become Lancashire Cricket’s ticketing system provider.
“We’re delighted to announce the partnerships with Lancashire Cricket and SecuTix,” said TickX co-founder and CEO Steve Pearce.
“Lancashire is a forward-thinking club who want to open up new channels to market. The team at SecuTix has also been a pleasure to work with and it was an easy decision to partner with their market-leading ticket engagement platform.
“We’re committed to partnering with clubs and stadiums across all sports to make it easier than ever for fans to get the best-priced tickets available.”
Jonathon Nuttall, head of ticketing and digital systems at Lancashire Cricket, added: “The game of cricket is entering a key phase of its development. We’ve been preparing for this with changes to our providers, and the way we approach the sales of tickets across all of our events, to existing, lapsed and new audiences.
“TickX provides us with a new route to market, and as they develop their offering to buyers, we hope to grow our supporter base alongside them.”
In addition to sports, TickX also allows customers to find and buy tickets to over 125,000 events and attractions, including gigs, comedy, theatre, festivals and club nights, with over one million customers using TickX last year to plan their day or night out.
TickX is available to customers across UK, Ireland and Spain online or via the TickX app, with further expansion across Europe coming soon.