Edit Cloud has secured £2 million funding to empower collaboration in the post-production sector.
Founded by broadcast industry insider Simon Green, the new virtual editing platform aggregates cloud-based tools and AI technology to enable teams to work collaboratively and efficiently from any device or software, anywhere in the world.
The company has already secured partnerships with major brands including ITV Studios, Adobe and AWS, and supports heavyweight agencies such as Publicis.
The funding round was led by specialist creative-tech VC firm Edge, with angel investors including Simon Ward, founder of Inspired Thinking Group, and technology entrepreneur Justin Cooke, known for his successful agency exit to WPP.
“Our sector is at a pivotal moment. We’ve all had to use outdated systems and fragmented editing processes for years, which has made it increasingly hard for production staff and creative teams to be their best,” said Green.
“As AI continues to revolutionise traditional workflows, here at Edit Cloud we’re able to transform production processes into the cloud, finally unlocking new efficiencies, enabling diversity and talent democratisation, as well as delivering everything more sustainably.
“We’re absolutely delighted to have the backing of Edge and alongside the incoming experience of Simon Ward and Justin Cooke, we’re confident that we can fast track our ambitions.”
Hannah Williamson, senior investment manager at Edge VC, said: “Edit Cloud exemplifies the kind of pioneering spirit we champion at Edge. We believe in backing visionary businesses who push boundaries and create lasting impact.
“With Edit Cloud, we see a platform that not only leverages cutting-edge technology but also democratises access to post production tools, which aligns perfectly with our own values. We are excited to partner with Edit Cloud as they transform traditional workflows and empower a new generation of content creators.”
Simon Ward, non-executive director of Edit Cloud, said: “I am always passionate about creating simplicity in our sector through innovation and technology and Edit Cloud is doing just that.
“Their platform unlocks the future of editing, reducing time wasting processes and inefficiency – ultimately resulting in even better work and better teams.
“As such I look forward to supporting Simon and the whole Edit Cloud team on this exciting next stage as the company scales up.”
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