eCommerce technology: How much is too much?
Many recent articles have touted the numerous benefits associated with modern eCommerce solutions, and with good reason.
From bespoke templates and secure payment systems to drag-and-drop functionality, their benefits cannot be denied.
However, some providers have taken the notion of ‘advanced technology’ to an entirely new level. This might not always be a good thing from the perspective of the end user. When complications supersede the advantages, real problems can occur.
What conclusions can we draw from this? Are there any providers which have learned to embrace the balance between high tech and high quality?
Too much of a good thing
Technology can represent our best friend or our worst enemy. Unfortunately, this type of dichotomy often exists in tandem. While the internet has dramatically advanced our lives, risks such as viruses and data theft present very real problems. Of course, eCommerce may be plagued by this very same conundrum.
Developers have faced many challenges over the years; one of the most profound involving how to combine amazingly advanced software with an agile approach that can be modified around the requirements of the business in question. As you may have already guessed, there have been occasions when less-than-stellar results were produced.
The main issue is that some eCommerce providers have often failed to appreciate the fact that the majority of businesses do not necessarily have the time or resources required to implement a complicated system within their infrastructure.
This normally requires a lengthy orientation, a significant amount of training time and potentially serious errors along the way. Such circumstances have actually caused some budding enterprises to shy away from the concept entirely. In other words, it is possible to have too much of a good thing.
A rare and valuable synergy
It is only fair to say that eCommerce solutions such as those provided by Magento and similar platforms do indeed offer a number of benefits. However, these can sometimes come at a price for those who might not possess the experience to fully leverage the associated utilities and tools.
This is why some freelancers and entrepreneurs have been migrating from Magento in favour of bundles that are known for a superior sense of agility.
Agile eCommerce software systems can be likened to water. Water takes the form of any vessel that it encounters. In the same respect, some software providers have been able to find the balance between functionality and malleability.
This ultimately results in more tangible and reliable results over time. As technology continues to advance at an unparalleled pace, it is fully reasonable to expect that such a trait will become even more common. eCommerce technology is not expected to slow down any time soon. This is why even the most seasoned of entrepreneurs need to keep an eye out for the latest advancements and configurations.
The digital future of the entire industry is likely to produce some surprising results for those who know how to remain ahead of the curve.